In response to a lawsuit filed recently by a California woman contending that Taco Bell’s beef taco filling doesn’t deliver enough beef to bear the name, the fast food chain launched a new advertising campaign today to “share the truth” about its seasoned beef.
The company took out full-page ads in a number of newspapers, explaining the “not-so-secret” recipe for its beef filling. “The only we reason we add anything to our beef is to give the meat flavor and quality,” the ad says. “Otherwsie we’d end up with nothing more than the bland flavor of ground beef, and that doesn’t make for great-tasting tacos.”
The company also released a YouTube video that features company president Greg Creed assuring customers about the quality of Taco Bell’s ingredients.