Forever 21 opens at West Acres

Fashion retailer Forever 21 – the topic of considerable buzz at West Acres Regional shopping center in recent months – held a “soft opening” Friday, rolling up the gate at 10 a.m. and letting an eager public in.

The store will be open until 9 p.m. tonight. It will hold a grand opening Saturday morning at 10 a.m. that includes gift card giveaways for the first 200 customers who arrive.

For more, check out a preview of the store from The Forum’s Sherri Richards, and read tomorrow’s business section for a rundown on the excitement surrounding Forever 21′s arrival.

Forever 21 update

The folks at West Acres gave me a brief update today on the highly anticipated opening of Forever 21.

Right now, the tenative grand opening date is Saturday, Oct. 16, though this is a moving target, said Alissa Sorum, West Acres marketing director.

The trendy clothing and accessories store will move into a 20,000 square foot space that formerly housed Walgreens, Tradehome Shoes and Maps, Travel and More. The largest store to open in West Acres since J.C. Penney in 1979, the store will carry Forever 21’s women’s clothing, accessories, swimwear, lingerie and shoes as well as the Heritage 1981, 21MEN and Love 21 brands.